News / 04.11.2015
Our e-Commerce work for Nixon and Incase was awarded today with "The Internet's Highest Honor" by being recognized with three Webby Award Honoree selections for best practices, e-Commerce, and...
News / 04.09.2015
The Pixel Awards, a leading international awards program, has recognized BASIC's redesign of Nixon.com as the winner within the e-Commerce category.
Events / 03.18.2015
In a one-hour design showcase, BASIC CEO & Executive Creative Director Matt Faulk will sit alongside three other local creative leaders and present their work to some of San Diego’s best...
Work / 02.23.2015
We recently helped California-based watch and accessories brand Nixon redesign and relaunch its web platform with an emphasis on e-commerce and a hybrid blend of UX/UI.
Insights / 02.09.2015
Far too often CEO’s, CMO’s, eComm Managers, Sales Directors and the like get caught up in the idea that eCommerce is all about transactions and conversion rates. Yes, transactions matter and yes,...