Project Overview

One of Nike’s leading agency partners asked us to put together some in-store and retail advertising concepts for the release of Nike's new signature series basketball shoe line-up. Utilizing their three most-dominant basketball athletes (Lebron James, Kobe Bryant and Kevin Durant), we came up with messaging and a visual language based around the idea that game changers are not seen... they are felt. 

The artwork was designed for use within key retail accounts and although it never saw the "light of day", it was really fun to work on.

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