With an aging audience, REI needed a way to appeal to a new, younger consumer in order to maintain their market share. Because of our millennial category experience and our working relationship with their new VP of Retail Marketing, they engaged us to collaborate closely with their internal team in an effort to evolve their brand identity and carry this message of passion and inspiration through to a younger demographic through retail and digital channels.


  • Brand Identity
  • Retail Communication
  • Campaign Direction
  • eCommerce / Web Design
  • Content Creation
  • Video / Photo Direction
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