Chrome Industries, the global manufacturer of messenger bags, backpacks, urban lifestyle apparel, and footwear recently partnered with BASIC to help re-establish their digital presence through a global eCommerce strategy and online flagship store.

“For over 20 years, Chrome has been known for making meticulously crafted, durable gear made for living the city. We are taking that same passion for innovation and craftsmanship to our new digital platform and re-thinking the way our fans experience and engage with our brand,“ said John Evons, Vice President of Global Digital Commerce. “We believe BASIC represents some of the best design, UX, and engineering minds in the space and have been thrilled with their approach to collaboration and attention to detail thus far.” We’re excited for our partnership with the team at Chrome as we help re-envision their brand in the digital space. By working directly with their internal team, we’re looking to help introduce their brand to a broader market through a digital strategy and eCommerce experience that brings the global community of Chrome together in a way that better communicates their product offerings, tells rich brand stories, and connect with a locally minded, yet global audience.

“We’re looking forward to our partnership with Chrome to help uncover some exciting new opportunities across the eCommerce space,” explained Matt Faulk, BASIC CEO & Executive Creative Director. “By building out a digital strategy focused around rich stories and engaging content, we’ll look to help surface products and stories in a way that educates their audience and ties their current community closer to the experiences they love.”

The new Chrome eCommerce platform will launch by the end of the year. Keep an eye out for the new responsive website along with the in-depth case study.

About Chrome Industries

Chrome Industries was established in 1995 with a Juki sewing machine, a few yards of military grade fabric and seat-belt buckles cut-out of old cars. The mission was simple; create durable bags that are practical and functional. Chrome's iconic messenger bag with quick release buckle was born. Over the last 20 years, Chrome continues to develop useful and durable gear for people who live and ride the city. Street-tested by professional messengers, fixed freestyle riders, and urban commuters, Chrome makes bags, footwear, and apparel that adapt to the changing and unpredictable nature of the city.


BASIC is a San Diego-based brand strategy and digital design agency that helps brands deliver better experiences to their consumers. BASIC has built a solid reputation for using design to connect brands and people through the things they love... products, services, experiences and stories. With a growing client list of world-class brands and as a frequent partner to other high-caliber creative agencies, BASIC specializes in strategy driven and design-led brand communications and digital innovation. BASIC has earned Webby Award Honoree recognition within Best Practices, e-Commerce and Best Web Application/Services categories.

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