Our work for BB Dakota and Scale Matrix have been selected as OMMA Awards finalist across 3 different categories.

For more than 10 years, the OMMA Awards has been honoring the best agencies and advertisers who push the potential for digital advertising. This year, our work for BB Dakota and Scale Matrix have been selected as OMMA Awards finalist across 3 different categories - Fashion Website, Retail Website, and Website Campaign of the year.

“We’re honored to be nominated across 3 different categories” explained Matt Faulk, BASIC CEO and Executive Creative Director, “Being able to push the standards across multiple categories really shows how much our team is dedicated to bringing brands to life in the digital space. I’m excited for both of our partners and what we were able to accomplish with BB Dakota and Scale Matrix.”

BB Dakota

Awarded for: Fashion/Beauty/Cosmetics Website & Retail/Restaurants Website


Earlier this year, we partnered with women’s fashion brand, BB Dakota, to help them better tell their story through a new flagship eCommerce experience that was focused on bringing content and commerce together. We helped elevate their brand to the digital space by providing creative direction, art direction and photography and video direction. The new BB Dakota eCommerce platform streamlines the purchase decision process by providing the user with a highly contextualized shopping experience from beginning to end. The site delivers a rich, immersive experience through big imagery, high-quality branded video content, and deeper brand storytelling through collection pages and an online journal. All created on a custom-built Wordpress CMS.

After launch, the new e-commerce website has generated the following results, and you can click here to view the full case study...

  • 800% Increase in CRM Sign-Ups
  • 59.85% Increase in Unique Page Views
  • 93.38% Increase in Avg. Time on Page
  • 29.44% Increase in Organic Search Traffic
  • 159.18% Improvement of Acquisition Bounce Rate
  • 2016 Webby Award for Best Shopping Experience
  • 2016 Webby Award for Best User Experience

Scale Matrix

Awarded for: Website Campaign

Scale Matrix, one of the leading connected service providers in the country, approached us to help present Scale Matrix’s unique capabilities and expertise through an educational website re-design that quickly translates the complexities of cloud computing into easily digestible pieces of information through a fun, interactive online experience. We worked with them to develop a brand identity refresh and the launch of an all-new responsive web design. View our launch announcement.

After launch, the new website redesign was also awarded a 2016 Webby Award Honoree for Corporate Communications.

To view the full list of OMMA Awards finalist, or to cast your vote for our work with BB Dakota and Scale Matrix, please visit the finalist page on their website.

About Media Post - OMMA Awards

The OMMA Awards were created in 2004 to honor agencies and advertisers that push the potential of digital advertising. OMMA stands for Online Marketing Media and Advertising, and we are proud to have honored the best campaigns in the industry for more than 10 years.

About BASIC

BASIC is a brand strategy and digital design agency that brings brands and culture together. With a belief that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, creating experiences that inspire life and inspire action. With a growing client list of world-class passion brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, and digital innovation. This year, BASIC earned 7 Webby Award Recognitions including shopping site of the year, as well as honoree awards for mobile shopping, best practices, and three other categories.

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