We’re excited to announce our partnership with Volcom. Over the next few months we will be working with their internal team to create a new online shopping experience that will portray their bold, passionate, and progressive culture while connecting to their core community of creative individuals.

Volcom, makers of quality apparel, outerwear, footwear and accessories was the first to combine surfing, skating, and snowboarding under one brand. For over two decades, Volcom has been inspiring the next future of individuals through its art, music, films, athletes, and clothing. Pushing innovation in youth culture, Volcom was recently awarded the 2015 SIMA Image Awards for Boardshort of the Year and Women’s Brand of the Year.

“Our partnership with Volcom will be focused around elevating their business online through the design of a bold new eCommerce website,” said Matt Faulk, BASIC CEO and Executive Creative Director, “To make this happen, we’ve been working with their internal team to establish a new digital framework that’s flexible across both Men’s and Women’s products. Our goal is to create better merchandising opportunities, stronger product presentation, elevated photography standards, and a more engaging brand experience.”

The new global eCommerce website will be built on Magento and will launch within the first half of 2017.

About Volcom

Volcom was founded in 1991 on the belief that there is a higher level of consciousness to be found within one’s self through the internal and external journeys that board-sports, music, art and film provide. The company prides itself on making quality apparel, outerwear, footwear and accessories that not only exemplify the lifestyle, but also enhance the ability to live it. By being the first to combine surfing, skating and snowboarding under one brand from inception a new future was forged and a generation of liberation was born. For over two decades Volcom has been TRUE TO THIS... the quest for Spiritual Intoxication.

About BASIC

BASIC is a brand strategy and digital design agency that brings brands and culture together. With a belief that culture drives commerce, BASIC leverages shared values and ideals to inform strategy and design, creating experiences that inspire life and inspire action.

With a growing client list of world-class passion brands, BASIC specializes in millennial insights, strategy-driven and design-led brand development, and digital innovation / user experience. This year, BASIC earned 7 Webby Award Recognitions including shopping site of the year, best practices finalist, as well as honoree awards for mobile shopping, and three other categories. BASIC also earned two site of the year recognitions at the 2016 OMMA awards within the fashion and retail categories.

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