Date Published (11.18.20)
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Our partnership with Europe’s leading digital agency enables us to collectively expand our geographic footprint, strengthen our eCommerce expertise, and leverage their world-class data and technology capabilities.

  • Press
Tomorrow Starts Today: BASIC® Joins Dept to Expand Globally

Today is about progression and the future of our agency. This year marks our 10th year in business and we’re proud of what we’ve accomplished. We see this achievement as far more than a milestone and plan to leverage the past 10 years as a catalyst for the next 10.

Our vision has always been to build experiences that demand attention and propel businesses forward with velocity and differentiation. We arrived here by discovering our own truth: to make something better than it is today and to push boundaries past the status quo. Simply put, to do better and keep pushing. This mindset is core to our DNA. We’ve always pushed ourselves to set standards and seek simplicity in everything we do. By doing so, we’ve cemented our influence across the industry with our successes throughout the years.

The industry is evolving quickly and it forces agencies like ours to shift alongside culture and technology. BASIC® has always been on the leading edge of these two worlds but understood that world-class experiences need emotion to generate the outcomes brands seek. Our unique approach of blending systems and stories has differentiated our agency from the thousands of others across the world.

As we looked toward our next 10 years, we let our ambitions guide us. We dreamed about extending our influence with global scale. We dreamed about having not only the presence and capacity to solve our clients’ complex problems, but also the network and infrastructure to build solutions and experiences better than anyone else. We decided to seek out a partner with the same ambitions and an aligned focus on technical, strategic, artful craftsmanship.

To realize this dream, we’re excited to announce that BASIC® has joined Dept, Europe’s leading digital agency with 28 offices and over 1,500 employees across the globe.

“Dept’s deep expertise in creativity, technology, data, and eCommerce will complement our expertise in customer experience strategy and digital product design,” said Matt Faulk, CEO at BASIC®. “Joining Dept will enable us to deliver data-driven, end-to-end experiences that drive loyalty for our partners as well as strengthen the positioning of our collective offerings as the best digital agency in the world.”

Going forward, BASIC® will continue to operate under the leadership of our Founder and CEO Matt Faulk, VP of Operations Ashley Reichel, VP of Creative Steve Denekas, and VP of Strategy Ryan Parkhurst.

“Our goal is to build the best agency in the world,” said Dimi Albers, CEO of Dept. “One of the key steps in achieving that goal is to build a leading agency in the U.S. that helps our clients further build and accelerate their digital business. After making a strong start in technology with our Rocket Insights team, we were looking for the best digital experience and eCommerce design agency out there to join us on our journey and form the heart of Dept in the United States. BASIC® is rapidly growing while working for some of the biggest brands in the world, and shares our cultural values when it comes to running a people business. Simply put, it’s a perfect match.”



Dept is a digital agency for creativity, technology, and data. It helps its clients build and accelerate their digital business by creating leading digital products, services, and campaigns. Its team of over 1,500 experienced thinkers and makers spans 13 countries across Europe and the Americas.


BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.

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