BASIC/DEPT® is a global branding and digital design agency building products, services, and eCommerce experiences that turn cultural values into company value.
Featured Engagements
Google
Our embedded partnership with Google is as deep as it gets. We’re the lead creative agency for Google Store and provide strategy, design, and prototyping to other divisions. Learn more about our partnership here.
KFC
An award-winning global, digital transformation engagement spanning eCommerce, mobile app, and new drive thru experiences. Bringing KFC’s brand story to life while making it easier for customers to buy chicken. Learn more about our partnership here.
Wilson
A reimagining of Wilson’s brand visual identity, and brand campaign, to support a new product drop and the launch of the first brick and mortar retail location in the brand’s 108-year history. Read our full case study here.
AT&T
Redesigning the digital flagship for the largest telecommunications company in the world. Creating frictionless paths to purchase for a wide range of consumers across a vast portfolio of products and services.
Patagonia
Ongoing partnership providing strategy, branding, experience design, and development focused on bringing their mission and offerings to consumers through brand-led programs and platforms. Read our full case study here.
BASIC/DEPT® helps brands ● connect w/ cultureAdweek Agency Spotlight
Featured News
The new roadmap for auto brands
Press 8.1.23
Breaking Through the Branding Blahs
Press 6.16.23
Ryan Parkhurst moderates talk on “The art and science of brand purpose and creativity”
Press 6.5.23
John Waters, Bare Walls, and Sparking Creativity
Press 5.15.23
BASIC/DEPT® is the 27th Webby Awards: Agency of the Year
Press 4.25.23
BASIC/DEPT® secures 19 Nominations for the 27th Annual Webby Awards
Press 4.4.23
Women’s History Month Spotlight at B/D®
Press 4.3.23