(6) Internal Works
©2022 c/o BASIC/DEPT®

A collection of internal project and initiatives under the BASIC® brand.

Culture Manual®©2018
Agency Culture & Onboarding
To help strengthen our culture and attract world class talent, we created the Culture Manual – an online guide for new hires that differentiates the employee onboarding process and builds alignment for our collective future.
Visit the Site
Moves®©2019
Our New HQ
When we moved into our new HQ, we put together a site experience providing an in-depth look into the two-year process imagining, designing, and developing our new office we call home.
Visit the Site
Crafted®©2019
Creative Community
A communal initiative we operate to celebrate diversity and creativity by bringing together people from different backgrounds and interests.
Visit the Site
Brandbeats®©2017
Podcast Series
Our podcast series garnering 45,000+ listens per episode providing candid conversations around various industry related topics.
Explore Brandbeats
Applied®©2020
Thoughts & Perspectives
Our panel series and thought-leadership platform where we share perspectives and tactics related to strategy, design, and technology.
Explore Applied

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BASIC/DEPT®, inc 10 - 22©

BASIC/DEPT® 2010-22

BASIC/DEPT® 2010-22

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BASIC/DEPT® is a global branding and digital design agency building products, services, and eCommerce experiences that turn cultural values into company value.

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Google
Our embedded partnership with Google is as deep as it gets. We’re the lead creative agency for Google Store and provide strategy, design, and prototyping to other divisions. Learn more about our partnership here.
KFC
An award-winning global, digital transformation engagement spanning eCommerce, mobile app, and new drive thru experiences. Bringing KFC’s brand story to life while making it easier for customers to buy chicken. Learn more about our partnership here.
Wilson
A reimagining of Wilson’s brand visual identity, and brand campaign, to support a new product drop and the launch of the first brick and mortar retail location in the brand’s 108-year history. Read our full case study here.
AT&T
Redesigning the digital flagship for the largest telecommunications company in the world. Creating frictionless paths to purchase for a wide range of consumers across a vast portfolio of products and services.
Patagonia
Ongoing partnership providing strategy, branding, experience design, and development focused on bringing their mission and offerings to consumers through brand-led programs and platforms. Read our full case study here.

BASIC/DEPT® helps brands ●connect w/ culture Adweek (Agency Spotlight)

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We’re actively helping our clients solve their unique COVID-19 challenges through eCommerce and brand transformation. We’d love to have a conversation.

Welcome back! As you continue to browse around our site please feel free to reach out for a consultation. We’d love to discuss your current challenges.

Modern business transformation requires innovation focused on the overall customer experience. We’re here to help.