BASIC/DEPT® is a global branding and digital design agency building products, services, and eCommerce experiences that turn cultural values into company value.
Featured Engagements
Google
Our embedded partnership with Google is as deep as it gets. We’re the lead creative agency for Google Store and provide strategy, design, and prototyping to other divisions. Learn more about our partnership here.
KFC
An award-winning global, digital transformation engagement spanning eCommerce, mobile app, and new drive thru experiences. Bringing KFC’s brand story to life while making it easier for customers to buy chicken. Learn more about our partnership here.
Wilson
A reimagining of Wilson’s brand visual identity, and brand campaign, to support a new product drop and the launch of the first brick and mortar retail location in the brand’s 108-year history. Read our full case study here.
AT&T
Redesigning the digital flagship for the largest telecommunications company in the world. Creating frictionless paths to purchase for a wide range of consumers across a vast portfolio of products and services.
Patagonia
Ongoing partnership providing strategy, branding, experience design, and development focused on bringing their mission and offerings to consumers through brand-led programs and platforms. Read our full case study here.
BASIC/DEPT® helps brands ● connect w/ cultureAdweek Agency Spotlight
Featured News
Tomorrow’s shopper: Five ways brands can reach Gen Alpha today
Press 9.30.24Generation Alpha: Say hello to tomorrow’s shopper
Press 7.22.24No longer the affordable option, QSRs look to connect with culture
Press 7.17.24The Future of Fashion and AI at Glossy's Ecommerce Summit
Press 6.13.24Retail’s new playground: where physical meets digital
Press 6.3.24Gen Alpha, the beta test for how brands can reach a new generation
Press 5.28.24New Projects on the Podium for the 28th Webby Awards
Press 4.24.24What Sofia Coppola Can Teach Us About Shifting Culture
Press 4.18.24The 28TH Annual Webby Awards Nods Are In
Press 4.4.24Are snacks the new meals in QSR?
Press 3.20.24Dave Lucas of BASIC/DEPT® leads panel discussion on inclusive design at MACH Haus NYC
Press 3.11.24From Ordinary to Extraordinary: Bringing the In-Store Luxury Experience Online
Press 3.6.24