BASIC/DEPT® is a global branding and digital design agency building products, services, and eCommerce experiences that turn cultural values into company value.
Featured Engagements
Google
Our embedded partnership with Google is as deep as it gets. We’re the lead creative agency for Google Store and provide strategy, design, and prototyping to other divisions. Learn more about our partnership here.
KFC
An award-winning global, digital transformation engagement spanning eCommerce, mobile app, and new drive thru experiences. Bringing KFC’s brand story to life while making it easier for customers to buy chicken. Learn more about our partnership here.
Wilson
A reimagining of Wilson’s brand visual identity, and brand campaign, to support a new product drop and the launch of the first brick and mortar retail location in the brand’s 108-year history. Read our full case study here.
AT&T
Redesigning the digital flagship for the largest telecommunications company in the world. Creating frictionless paths to purchase for a wide range of consumers across a vast portfolio of products and services.
Patagonia
Ongoing partnership providing strategy, branding, experience design, and development focused on bringing their mission and offerings to consumers through brand-led programs and platforms. Read our full case study here.
BASIC/DEPT® helps brands ● connect w/ cultureAdweek Agency Spotlight
Featured News
BASIC/DEPT® is Ad Age’s A-List Design & Branding Agency of the Year
Press 3.13.23
The Principles of Good Design: Good Design is Glamorous
Press 2.28.23
5 ways to fall in love with learning about accessibility
Press 2.9.23
How brands can represent people with disabilities with authenticity
Press 2.7.23
How apparel brands can embrace gender fluidity in the metaverse
Press 1.19.23
Noëlle Newbold on Data and Creativity for Campaign
Press 12.14.22