We're proud to announce the launch of Fender Academy, an educational digital platform with chapters, lessons, and quizzes dedicated to improving brand knowledge and sales.
A few months back, BASIC® partnered with Fender to launch a new proprietary line of professional IEM’s. During the course of that project, we identified that there was a breakdown in how retailers and employees were educated on brand history and both new and existing products. After a few discussions with their internal team, we presented and created an incentivized education platform that would teach sales associates about the brand history and products, called Fender Academy.
The new platform is designed to educate, motivate and engage sales associates while connecting them to the heritage and rich culture of Fender. Chapter based curriculum made it possible to create a learning portal filled with lessons, quizzes, and tests. We also concepted and built a reward system we call Fender IQ to incentivize and motivate sales associates as they master the academy content. This point-based rewards system was a way to assess and compare Fender knowledge and gives users the ability to earn certifications and rewards.
Fender Academy will be released exclusively to Fender sales associates as a tool to increase sales knowledge around the Fender brand and products. With a fully responsive platform designed to scale with the Fender team, we couldn't be more excited for the launch. Fender Academy will be released only to Fender sales associates as a tool to increase sales knowledge around both Fender brands and products. With a fully responsive platform designed to scale with the Fender team, we couldn't be more excited for the launch.
For a closer look inside the project, head over to our Fender Academy case study.
Fender Musical Instruments Corporation is the world's foremost manufacturer of guitars, basses, amplifiers and related equipment. Fender has touched and transformed music worldwide and in nearly every genre: rock 'n' roll, country and western, jazz, rhythm and blues, and many others.
BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.