We’re proud to announce the launch of the new KEEN eCommerce platform, a brand-first online shopping experience that bridges the gap between purpose and products through content and storytelling.
For the past year, BASIC® has been working with KEEN to create a new site framework, global design language, and brand communication strategy. Over the course of our partnership, we’ve had the opportunity to drive a better understanding of KEEN’s community and connect their passion for the outdoors through a new eCommerce destination that encourages fans to create, play, and care.
The new eCommerce platform acts as a guided shopping experience that encourages users to explore products and content in a branded manner. Focused on expressing who KEEN is and what they stand for, we created a new global flagship that represents their position and expresses it through bold imagery, graphic textures, and unexpected moments using dynamic content across the entire site.
It’s been an amazing opportunity to work with their internal team and challenge each other to continue to push new ideas forward. Together, we were able to create a new shopping experience that focuses on humanizing their brand personality while expressing their purpose-driven attitude through the entire path to purchase.
Matt Faulk, CEO at BASIC®
We built the entire site from design to development using a system of components that can be managed through a custom CMS/experience manager. This enables better collaboration between the brand, marketing, and eCommerce teams at KEEN so they can build, preview, and deploy new custom pages with ease for integration into Commerce Cloud (formally Demandware).
For more details on the project, head over to our KEEN eCommerce case study.
KEEN is an American footwear and accessories company based in Portland, Oregon. Founded in 2003 by Martin Keen and Rory Fuerst. The company's products are sold in retail locations throughout the US and Canada and also are distributed worldwide.
BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.