Date Published (4.5.17)
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We’re proud to announce our work for Beats By Dre, BB Dakota, Visian ICL, and our 2016 Year-in-Review has been selected by IADAS for the 21st Webby Awards.

  • Awards
BASIC® Recognized Across Five Categories at 21st Webby Awards

The Webby Awards is the leading international award honoring excellence on the Internet for the past two decades. It’s considered “The Internet’s Highest Honor” by the New York Times and “The Oscars” of our industry by many. Last year, nearly 3 million votes were cast from over 230 countries and territories.

Each year The Webby Awards presents two distinct honors in every category – The Webby Award and The Webby People’s Voice Award. The Webby Award in each category is selected by members of the International Academy of Digital Arts and Sciences (IADAS) – a 2,000+ member judging body, while The Webby People’s Voice Award is awarded by the voting public. Both awards are coveted international distinctions of Internet excellence.

To cast your vote for our work head over to The People’s Voice Website by Thursday, April 20th.

Beats By Dre

Awarded for: Websites – Shopping Finalist, Mobile Sites & Apps – Best Practices Finalist

Beats by Dre is a billion-dollar empire with a market share of over 70%. Its brand is now an icon in today’s pop culture, known for its bold and quality advertising, its roots in music and sport, and the legendary status of its founders. Our partnership brings the emotion of the brand centerstage, creating a .com platform that embraces product-led storytelling as its strategic foundation. It’s more than a product site; this is a place where Beats becomes real, online. View the eCommerce case study.

BB Dakota

Awarded for: Mobile Sites & Apps – Fashion & Beauty Honoree

BB Dakota loves clothes and the women who wear its clothes even more. Above anything else, this had to shine through our strategy and design. Based on BB Dakota’s philosophy that “glamour is looking exquisite and not giving a fuck,” we partnered with the soon-to-be fashion leaders to create a flagship eCommerce site that connects content, brand, and commerce. View the eCommerce case study.

BASIC® Year-In-Review Microsite

Awarded for: Websites – Corporate Communications Finalist

Our BASIC® 2016 Year-In-Review microsite - steeped in the theme of controlled chaos - reflects upon a remarkable twelve months for our agency in a confrontationally engaging fashion. This was an internal challenge, born from the will to collaborate, learn new skills, and create the unexpected. Our iterative approach brought everyone from each department together to contribute ideas. The single-page scroll design highlights our most recent projects, latest brand reel, and biggest accomplishments. View the live site.

Visian ICL

Awarded for: Mobile Sites & Apps – Health Honoree

Visian ICL creates removable lens implants with groundbreaking technology to correct a person’s vision without the aid of glasses or contacts. With a focus on Visian’s brand, which, through industry and competitor research we found to be a surprisingly rare approach in the medical industry, we saw a great opportunity to distinguish Visian from the crowd. We built the brand and created a digital platform that inspires its target audience of millennials to learn about the procedure and then contact a doctor. View the brand and digital case study.

(The Webby Awards)

Deemed the “Internet’s highest honor," The Webby Awards promote the world’s most illustrious and innovative digital experiences. They receive over 13,000 entries per year from the U.S. and 70 other countries. They are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and partners of The Webby Awards include Grey Goose, Vitamin T, Shocase, Engine Yard, Funny or Die, Advertising Age, Percolate, Mashable, Business Insider, Internet Week New York, and Guardian News and Media.


BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.

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