Date Published (9.3.18)
Read Time 0 Min

The agency takes the brand experience outdoors as it partners with the premier outdoor electronics brand.

  • Work
Furrion Taps BASIC® to Enrich Its Brand and eComm Platform

Furrion is an outdoor technology company that bridges luxurious taste and sustainable living. With a keen focus on design and engineering, it approached BASIC® to refine its brand and shopping platform.

Its goal is to reposition the brand from B2B to B2C/D2C in advance of the 2019 Consumer Electronics Show with a visual realignment and full site rebuild, streamlining the digital experience while leveraging intuitive design as well as a new messaging framework and branded content.

Stay tuned for more updates as BASIC® continues its partnership with Furrion and rolls out this work for a January 2019 launch.


Furrion brings travelers, explorers, and adventurers to a future driven by sustainability and luxury. A leader in off-grid innovation, it capitalizes on the latest breakthroughs in engineering and design and uses them to transform how we experience the world around us.


BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.

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