Date Published (10.29.18)
Read Time 0 Min

After NERD, Murad is the latest in BASIC's line of skincare partners.

  • Work
BASIC® Makes Its Return to Skincare with Murad Partnership

Murad is a clinical skincare company rooted in innovation. To completely transform the industry, its founder Dr. Howard Murad introduced the business with a blend of holistic understanding and scientific expertise. The result is a brand at the forefront of anti-aging.

Having been around for three decades, Murad sought a partner to reinforce its brand strength in the digital space to capture a new generation of consumers without leaving current ones behind.

With modernization top of mind, we're proud to announce that BASIC® will head up digital and eCommerce efforts, crafting a compelling experience that accurately reflects the Murad brand.

More updates to come as the team nears their June 2019 launch.


Founded by Dr. Howard Murad in 1989, Murad is a clinical skincare brand committed to helping people look good and feel better. For the last three decades, the company has encouraged patients of all skin types and colors to own their wellness and unlock their full potential.


BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.

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