We sat down with KEEN VP of Global Digital Commerce John Evons to talk through the process of building the brand’s new eCommerce flagship store.
KEEN has grown into a brand deserving of an eCommerce site that reflects what its brand stands for. Our challenge was to bring its brand values to the game, by creating a site framework, design language, and communication strategy that allows our strategy and creative to do the brand justice and get results.
The discussion touches on a few key points of the build. The ambition of our strategy was to turn the experience into one that perfectly reflects what KEEN’s brand stands for - which is a passion for what’s possible, a love for the outdoors, and a sincere mission to take care of our world.
For more details on the project, head over to our KEEN eCommerce case study.
KEEN is an American footwear and accessories company based in Portland, Oregon. Founded in 2003 by Martin Keen and Rory Fuerst. The company's products are sold in retail locations throughout the US and Canada and also are distributed worldwide.
BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.