Date Published (7.14.20)
Read Time 0 Min

Don Davis sits down with Ian Leggat of Silver Oak and our CEO Matt Faulk to discuss the design decisions and strategic impact behind the redesigned digital flagship.

  • Press
Digital Commerce 360: Blends Classic Taste with Modern Technology

Driving 300% growth in online sales since launch, our work on the new eCommerce flagship was recently discussed with Digital Commerce 360. Together with the wine brand’s CMO Ian Leggat, our CEO Matt Faulk explains the thinking behind our collaborative efforts.

In this feature, we talk in-depth about art direction, content strategy, the current state of the wine industry amid the global pandemic, and millennial outreach.

As Digital Commerce 360 reports, our new site incorporates “imagery and design elements that bring to life a family-run winery that’s gone high-tech in such areas as environmental building construction and sustainable irrigation.”

For more information, you can read on by clicking the link below.

View the full article

(Digital Commerce 360)

With over 20 years of experience in eCommerce reporting, Digital Commerce 360 is a leading media and research organization that delivers objective news and competitive data across e-retailing, B2B eCommerce, and digital healthcare.

(Silver Oak)

For over 40 years, Silver Oak has produced delicious, distinctive, and food-friendly Cabernet Sauvignon wines from its Napa Valley and Alexander Valley wineries. The industry looks to Silver Oak as leading the cutting edge of sustainability and innovation in winemaking.


BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.

Next Article

This website uses cookies to ensure you get the best experience. Privacy Policy