Google Store & BASIC® Win The Webby Awards Shopping Site of the Year●
Our work on Google Store and BASIC® Moves was recognized at the 23rd Webby Awards.
To elevate its profile worldwide, we partnered with the Google team to build a cutting-edge, digital retail experience. Our goal was ambitious: to create an eCommerce platform that sets the brand apart through design innovation, immersive content, and streamlined shopping utilities.
Working alongside the brand's internal team, we launched a monthslong research effort. With data in hand, we led a mobile-first, user-centered redesign. The result is a device-optimized, deeply responsive framework that optimizes usability across form-factors and decisively fulfills user expectations on the device of their choice.
To increase flexibility and reduce production time, we reinvented the very structure of the platform altogether. Rather than build a collection of pages, we created a kit of adaptable modules and responsive components to act as building blocks, allowing teams to craft new pages with ease across global markets and regions.
We also received Webby wins for Best User Experience (Websites) and Best Visual Design - Aesthetic (Apps, Mobile, and Voice) for BASIC® Moves, a revolutionary digital experience that details our relocation and process of creating our new HQ in Makers Quarter.
(The Webby Awards)
Deemed the “Internet’s highest honor," The Webby Awards promote the world’s most illustrious and innovative digital experiences. They receive over 13,000 entries per year from the U.S. and 70 other countries. They are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and partners of The Webby Awards include Grey Goose, Vitamin T, Shocase, Engine Yard, Funny or Die, Advertising Age, Percolate, Mashable, Business Insider, Internet Week New York, and Guardian News and Media.
BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.