Date Published (7.31.17)
Read Time 0 Min

We’ve been selected by Heath Ceramics to bring its handcrafted story and unique vision to an all-new website.

  • Work
Heath Ceramics Selects BASIC® for New Digital Strategy and eCommerce Experience

We’re proud to announce our recent partnership with Heath Ceramics, a California-based manufacturing company with a 70-year legacy. Heath is best known for creating handcrafted ceramic tableware and architectural tile. As partners, we’ve been selected to provide a new digital strategy, UX, and responsive eCommerce design.

We’re excited to collaborate with the internal team at Heath Ceramics to create a new customer experience journey that embodies the long legacy of Heath’s commitment to creativity and craftsmanship, with the goal of serving their customers better and expressing who the brand is today.
Matt Faulk, CEO at BASIC®

After purchasing Heath in 2003, Catherine Bailey and Robin Petravic revitalized and streamlined the company to design, make, and sell beautifully handcrafted goods all under one roof. We’re looking forward to aligning the way their products, brand story, and services are surfaced online.

Heath's mission is to use business as a tool for good, responsibly manufacturing and designing the best products possible. We're delighted to have found a partner in BASIC® that shares these values and can help us express them online, as well as tackling the demanding task of switching eCommerce platforms.
Catherine Bailey, Creative Director and Co-owner at Heath Ceramics

The project is currently underway with the new website expected to launch early next year.

(Heath Ceramics)

Heath designs, makes, and sells thoughtful products that embody creativity and craftsmanship, and enhance the way people eat, live, and connect. Founded in Sausalito, California in 1948, Heath Ceramics is best known for ceramic tableware and architectural tile made by hand. Today, we bring together the trio of designing, making, and selling to offer beautiful, high-quality goods of all types that blur the line between everyday objects and family heirlooms.


BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.

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