Date Published (9.18.17)
Read Time 0 Min

We’re proud to announce our strategic partnership with NERD, a one-stop shop for all skincare problems.

  • Work
NERD Selects BASIC® for New Brand Strategy, Identity, and Digital Experience

NERD, a company known for using science to create formulas that harness the power of your body to get rid of acne, has recently partnered with BASIC® to bring their brand forward. As their new strategic partner, we’ve been asked to create a new identity, messaging platform, and eCommerce experience that brings brand education and product storytelling to the forefront.

“Our goal is to help humanize NERD’s complex and scientific approach to skincare and uncover new opportunities and brand value for their business.” explained BASIC® CEO and Executive Creative Director Matt Faulk. “We’re looking to create a new brand and digital strategy that puts the consumer first; one that elevates their design language and brand personality, while defining new key moments within the customer experience that we can simplify as well as surprise and delight.”

“It may be easy to understand science but it’s hard to explain it in simple terms.” said Evelyn Chen, Founding CEO at NERD. “Our partnership with BASIC® comes at an exciting time for our business and it’s important that our audience feels our passion and excitement. We’re looking forward to our creative partnership with BASIC® as we look to create new opportunities for us to connect with our audience and drive consistency across our entire brand and customer experience.”

The project is currently underway with the new website expected to launch October 2017.


NERD Skincare strives to give you the most effective, holistic, sustainable, and side-effect free skin care essentials. NERD formulates with the best knowledge derived from clinical trials and research that optimize your skin without causing any side effects. We’re obsessed with getting you a makeup-free and natural glowing face, so you will never need to think about skin problem ever again.


BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.

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