Date Published (9.22.20)
Read Time 0 Min

For its first year, we helped introduce the citywide celebration of design with a full brand system.

  • Work
San Diego Design Week and BASIC® Craft a Kinetic Brand Identity

San Diego Design Week is an annual five-day celebration of our city’s kinetic, multidisciplinary design community. This event challenges everyone to rethink their misconceptions of design as a purely visual medium and, instead, recognize it as an inclusive vehicle for social impact.

To help launch the first year of the festival, we created a full brand system, from logo variations and wordmarks to marketing collateral. The brand called for an aesthetic that reflects the diversity and interconnectedness of our community—characteristics we believe uniquely define our region.

Click the link below for our Behind the Build video, and learn more about the thinking that went into this project.

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(San Diego Design Week)

San Diego Design Week is an annual five-day series of events that celebrates interdisciplinary design in our region through talks, studio tours, workshops, and self-guided tours.


BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.

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