BASIC® leads digital design and development for a top technology investor.
Spearheaded by luminary Masayoshi Son as a funding arm of the internationally renowned SoftBank Group, SoftBank Vision Fund seeks to transform industries through strategic investments. It works exclusively with internet-driven businesses paving the way for the future, from mobile apps to enterprise software companies.
SoftBank's strategy partner Mococo Muse approached BASIC® in October 2018 to execute digital design and development efforts for the Vision Fund. The ask was to bring the brand story to the forefront of the digital space in a way that was both modern and refined. We were brought on to help communicate its forward-thinking ambition and global presence while creating a frictionless experience for founders.
Since then, we've elevated its digital experience through intuitive design and continue to partner with the SoftBank Group and Mococo Muse on other digital products and initiatives.
(SoftBank Vision Fund)
Valued at $96 billion, SoftBank Vision Fund is an investor in today’s most forward-thinking companies. It has partnered with entrepreneurs to build lasting businesses for more than two decades.
Mococo Muse is a brand studio with a focus on creating foundational strategies that drive decision-making around product, design, and marketing. To scale impact and bring its thinking to life, it embraces collaboration with creative, product, and business partners of all kinds.
BASIC® is an experience design company that thrives at the crossroads of culture and technology. Combining human intuition with systematic thinking, its work in strategy, design, and digital transformation is recognized for challenging business convention alongside the world’s most forward-thinking brands.