Blue Shield of California — Digital services to help the brand transform the healthcare industry.
Blue Shield of California is a health plan provider with a deep commitment to universal coverage and healthcare reform.
After refocusing its efforts on digital services, its team engaged us for a long-term partnership to design websites, apps, and products rooted in strategy and user experience.
Throughout our three-year engagement, we worked iteratively and collaboratively with Blue Shield’s innovation team to improve its customer experience. While we can’t share everything we worked on together, we can say that our collaboration was impactful.
Our relationship with Blue Shield was built on exploration and possibility. One of our favorite engagements was focused on visualizing the future of Blue Shield and its web experience without technical or legal constraints.
We executed a vision that brought together marketing, service, and commerce that led to the launch of various initiatives within Blue Shield’s current digital ecosystem.