History Channel — Driving engagement and developing campaigns for their channel programming
The History Channel and A&E Networks reached out to better engage their audience ahead of the launch of various new shows and mini-series. Our partnership with the teams at History Channel and A&E was focused on assisting with design, key art, and branding for the shows. Engaging audiences with bold and impactful storytelling remained our key objective throughout each project. We’ve had the privilege of being involved with projects such as Houdini, American Daredevils, World Wars, Vikings 2, and the Gabby Douglas biography for the Lifetime Network.
Houdini Mini Series
Through a new visual style that included a new logo and art charged with suspense, we established a visual style for History Channel’s new television series, Houdini. By using heavy iron chains, gilded water tanks, and thick metal locks, we engaged the audience in the same ‘hold your breath’ language with which he engaged his audiences.
Another contribution to reproducing the feeling of suspense came from utilizing photography and video content of Mr. Brody’s iconic Houdini posters of the illustrious and enigmatic moments that made Houdini famous.
World Wars Mini Series
Set in the years between the wars, World Wars is a mini-series that details the story of the generation of great men who came of age during the First World War. History Channel looked to us to tell the seldom-told story of the young leaders before their reign. Our visual treatment of elements such as page-tears and double exposures brought mystery to each narrative of the protagonists.
Gabby Douglas Bio Series
The upcoming biopic on the Olympian Gymnast and worldwide icon, Gabby Douglas, required design direction and key art for its upcoming release. The Lifetime Network reached out and we created bold and simple design, capturing the imagination of potential viewers with a strong visual language.