Nike
- Fashion+Apparel
![](https://cdn.sanity.io/images/8nn8fua5/production/87a2d8c11ac5d8e835ffaa7f31eb812243a6ec2f-1920x1081.jpg?w=720&fm=webp&q=65)
Nike — Visual exploration for Nike Basketball’s product launch.
Background
In partnership with one of Nike’s lead retail agencies, we were asked to explore conceptual directions to help define a visual language for an upcoming product release. Our studio developed the treatments and visual expressions across different touchpoints.
![](https://cdn.sanity.io/images/8nn8fua5/production/f9485d5f697d1b6c5d6427011bd748f3a16fddd0-1760x2721.jpg?w=720&fm=webp&q=65)
![](https://cdn.sanity.io/images/8nn8fua5/production/45a436c024d419cea489b9937f197bff58a78d2e-1760x2721.jpg?w=720&fm=webp&q=65)
![](https://cdn.sanity.io/images/8nn8fua5/production/96f5313c8bdd0607f08033df74047b4dec73872b-1760x2721.jpg?w=720&fm=webp&q=65)
![](https://cdn.sanity.io/images/8nn8fua5/production/6a2ebd4ef9e0ccfb0cb00fb273516f7f631aa1fc-1760x2721.jpg?w=720&fm=webp&q=65)
SilverOak
- Retail+eCommerce
- Food+Beverage
SilverOak
- Retail+eCommerce
- Food+Beverage
![](https://cdn.sanity.io/images/8nn8fua5/production/be6676c60e44ba190bb8149412ca7cf23cacca64-1920x1080.jpg?w=720&fm=webp&q=65)