HypeEconomy●
![Brandbeats by BASIC® — Digital Creative Agency Podcast — Season 3 Episode 5 — Hype Economy](https://cdn.sanity.io/images/8nn8fua5/production/fe8c1739afc61bfaf338179abb4ca380b96a182f-870x870.jpg?w=720&fm=webp&q=65)
Is hype harmful or beneficial to brand success? How does it translate across industries outside of streetwear? What’s the difference between a one-hit wonder and sustained greatness? Get some answers by hitting that play button.
Guests
(04)Erwin Hines
Creative DirectorAndrew Yanoscik
Group Creative DirectorChris Cody
Internal Brand DesignerErik Sena
Copywriter