BASIC/DEPT® | Digital Branding & Product Design Agency

(5) Internal Works
©2023 c/o BASIC/DEPT®

A collection of internal project and initiatives under the BASIC/DEPT® brand.

B/D® JAMS©2022
It's a vibe
A weekly-ish playlist curated by the employees @ BASIC/DEPT®
Applied®©2020
Thoughts & Perspectives
Our panel series and thought-leadership platform where we share perspectives and tactics related to strategy, design, and technology.
Explore Applied
Moves®©2019
Our New HQ
When we moved into our new HQ, we put together a site experience providing an in-depth look into the two-year process imagining, designing, and developing our new office we call home.
Visit the Site
Crafted®©2019
Creative Community
A communal initiative we operate to celebrate diversity and creativity by bringing together people from different backgrounds and interests.
Visit the Site
Brandbeats®©2017
Podcast Series
Our podcast series garnering 45,000+ listens per episode providing candid conversations around various industry related topics.
Explore Brandbeats

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Featured Engagements

Google
Our embedded partnership with Google is as deep as it gets. We’re the lead creative agency for Google Store and provide strategy, design, and prototyping to other divisions. Learn more about our partnership here.
KFC
An award-winning global, digital transformation engagement spanning eCommerce, mobile app, and new drive thru experiences. Bringing KFC’s brand story to life while making it easier for customers to buy chicken. Learn more about our partnership here.
Wilson
A reimagining of Wilson’s brand visual identity, and brand campaign, to support a new product drop and the launch of the first brick and mortar retail location in the brand’s 108-year history. Read our full case study here.
AT&T
Redesigning the digital flagship for the largest telecommunications company in the world. Creating frictionless paths to purchase for a wide range of consumers across a vast portfolio of products and services.
Patagonia
Ongoing partnership providing strategy, branding, experience design, and development focused on bringing their mission and offerings to consumers through brand-led programs and platforms. Read our full case study here.