BASIC/DEPT®, Inc 10 - 23©
For today’s brands, showing up is not enough to stand out. Value is the bottom line. So, our approach bridges brand and community, helping to identify points of cultural tension. These insights allow us to build brands of taste that command categories, influence conversations, and thrive in the new economy.
We do more than define an ecosystem of brand values and beliefs. We execute on these core tenets by creating moments that stand out. Our methodology is designed to differentiate and help brands move at the speed of culture, working with our partners to think through naming, positioning, voice, look and feel, as well as brand-activation, guidelines, and governance.
We collaborate iteratively with our partners through different forms of co-creation and we’ve pioneered processes to execute long-term opportunities and immediate needs simultaneously. The result is a symbiotic partnership built upon key objectives, exploration, and ongoing optimization.
Results & Recognition
- "BASIC connects brands with culture" Adweek Millennial Issue
- 40 Webby Award "Mobile & Web" Recognitions 2013 - 2019
- 132% increase in revenue Furrion
Consumer Insights + Trends
KPI Definition + Roadmapping
Planning & GTM
Data + Analytics
Brand Identity + Campaigns
Visual Language + Art Direction
Brand Guidelines + Playbooks
Design Production + Execution
Experience Design / UX / UI
Messaging + Voice
3D / Motion Graphics
Honoring the past to build the future of the Brixton brand
Developing a brand that brought science to beauty in bold, unexpected ways
Building an inclusive brand and movement to rally the creative community
The Webby Awards
Establishing a new product strategy and design system for the Internet’s highest honor
Revitalizing the Riot Games brand with an upgraded digital experience
Redefining retail communications for an iconic headwear brand.
Advertising shows & programs through design and storytelling.
Setting a new standard for the employee onboarding process
Exploring a visual language for Nike Basketball’s retail experience
An eCommerce experience helping Google bring its hardware to people across the globe